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Fatty Smoked Meat Sticks Jumps Into Sports Gaming With Splash Inc. To Reach Fans During March Madness

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Mar 7, 2024

Splash Sports

Splash Sports

Splash Sports


Sweetwood Smokehouse to host March Madness Survivor contest on Splash Inc.’s OfficeFootballPool.com, offering over $12,000 in cash and prizes.


DENVER (March 7, 2024) – Splash, Inc. the largest independent provider of peer-to-peer sports strategy games in the US with over 2M active users, today announced a partnership with Sweetwood Smokehouse to drive brand awareness of their hand-crafted FATTY Smoked Meat Sticks among basketball fans through peer-to-peer gaming. Sweetwood Smokehouse will host a March Madness Survivor contest on Splash Inc. subsidiary OfficeFootballPool.com, giving fans the opportunity to engage with the brand and its “#GoBig” campaign throughout the 2024 NCAA Men’s Basketball Tournament. 


The Sweetwood Smokehouse “#Go Big” Bracket Challenge contest will launch on March 6th and be free to enter in 48 states excluding Nevada and Washington State. The winner will receive $5,000 and a year's supply of FATTY Smoked Meat Sticks. Those who finish in the top three will receive Sweetwood Smokehouse products.


“We recognize that in order to keep growing our brand it’s imperative that we tap into sports-centric communities and Splash Inc. allows us to engage with fans much more effectively than traditional marketing channels,” Sweetwood Founder & CEO Ryan Wood said. “Since our inception, we’ve been on the lookout for innovative ways to connect with our audience. Partnering with Splash Inc. offers an interactive experience for our customers to compete with one another for prizes during one of the biggest sporting events of the year.”


Sweetwood Smokehouse is the latest company to partner with Splash Inc. which allows brands to tap into over 2M active sports-centric players, 15M users generating over 750M annual page views across the Splash, Inc. portfolio to increase brand awareness, generate leads, launch products and drive revenue. Brands can integrate with Splash Sports, OfficeFootballPool, or RunYourPool to host contests around every major sporting event to access not only the Splash audience but more deeply engage with their own. 


“The game is changing, consumers are becoming more and more difficult to reach and we believe sports marketing is the final frontier for brands looking to engage effectively with their audience,” Splash Inc. Chief Marketing and Revenue Officer Kyle Christensen said. “Sports fans are amongst the most engaged online audiences and our platforms represent a unique medium to reach them throughout the entire sports calendar. Our activation with Sweetwood Smokehouse further emphasizes the importance of leveraging online communities and sports gaming as the next evolution of fan engagement.”


Splash Inc. was established in 2021 through the acquisitions of RunYourPool and OfficeFootballPool. In 2023, Splash Sports was launched as a peer-to-peer, real-money gaming platform built for friends and groups who share a passion for sports to compete against each other. Contest organizers, or Commissioners, as they are known on the platform, can use Splash Sports’ suite of management tools to easily organize sports strategy games, such as Tiers, PickX, and Survivor, for their community while earning revenue for themselves.


About Splash Sports


Splash Sports is owned and operated by Splash Inc., which acquired RunYourPool and Office Football Pool in 2021 and has grown to become one of the largest entertainment-only gaming providers in the US, with over 2M active users. The company is backed by some of the top investors and owners in sports, entertainment, and tech. For more information, visit splashsports.com.


About Sweetwood


Founded by Ryan Wood, co-founder of Under Armour, Sweetwood Smoke & Co. introduced FATTY Smoked Meat Sticks in 2010 to address the challenge of finding high-quality protein snacks. Crafted with responsibly sourced ingredients, including grass-fed beef and antibiotic-free pork, FATTYs avoid additives like sugars, gluten, nitrates, and MSG. Slow-smoked with real Hickory wood, these meat sticks cater to big appetites. Experiencing significant market share growth in recent years, FATTYs are available in convenience, grocery, and big-box store locations nationwide.

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